UNICI, Alassio

Alassio: Where Love, Art, and the Sea Embrace Eternity

Cradled between the emerald hills and the shimmering Ligurian Sea, Alassio is more than a destination — it is a living poem, written in light and salt, in devotion and craft. Its beauty reveals itself slowly: in the play of reflections along its quiet bay, in the scent of citrus that drifts through sun-washed alleys, in the warmth of a smile offered by its people. Here, history and harmony coexist, woven together by the enduring art of living beautifully.

The story of Alassio begins with a legend — that of Adelasia and Aleramo, two lovers who defied an empire to be together. Fleeing the court of Emperor Otto I, they found refuge on this stretch of coast, where love itself took root and gave birth to a new life, a new city. That act of courage and tenderness still echoes in the town’s spirit today: a reminder that beauty is born from passion, and that true creation begins with the heart.

Over the centuries, Alassio has preserved this legacy of emotion and artistry. Its narrow lanes pulse with the rhythm of craftsmanship — the sound of hands shaping form and meaning, of artisans turning raw materials into timeless expressions. Each workshop, each boutique, each piece tells a story of patience and pride, of knowledge passed down through generations. Creativity here is not a pursuit; it is a way of being.

Unici and Alassio

The sea, always near, seems to watch over it all — a mirror to Alassio’s essence: vibrant, ever-changing, yet eternal. Artists, poets, and travelers have long come here seeking inspiration, drawn by a beauty that feels both intimate and infinite. And though time moves on, the city remains faithful to its soul: a place where the human touch still matters, where tradition and elegance meet in perfect balance.

It is from this spirit that Unici was born — a contemporary tribute to Alassio’s timeless allure. Inspired by the legend of its origins and the mastery of its artisans, Unici celebrates the essence of Italian craftsmanship: sincere, refined, and profoundly human. Each creation embodies the same values that shaped this coastal jewel — passion, authenticity, and a reverence for beauty that endures.

In Unici, the story of Alassio continues — a story of love transformed into art, and of art that continues to move the heart. Unici seeks to unite artisans and collectors through the shared appreciation of Italian craftsmanship. We imagine a future where independent makers thrive, and meaningful creation replaces mass production.

►