Daniela: From the Elegance of Turin to the Light of Alassio — A Journey Through Italian Jewelry
In the vibrant Turin of the 1980s — a city alive with culture, elegance, and the unstoppable heartbeat of FIAT — style flowed naturally beneath its endless arcades. Every Sunday, the city held its breath between the passion of Torino and the might of Juventus, while its cafés and ateliers echoed with conversations about art, design, and fashion. Connected to Paris through a long-standing creative dialogue, Turin stood as one of Italy’s most refined crossroads of ideas and inspiration.
It was within this world of beauty and momentum that Daniela grew, learned, and shaped her sensibility for fine jewelry. Quick to absorb the sophisticated rhythm of the city, she soon became the head of purchasing for a renowned chain of jewelry stores — a role that opened the doors to Italy’s most prestigious high-jewelry maisons. Those years refined her eye for excellence: she learned to read the craftsmanship behind a piece, to sense its story, and to select jewels that embody true Italian artistry.
After many seasons lived at an intense urban pace, life revealed a new horizon: Alassio. A jewel of the Ligurian coast, a beloved winter refuge and a summer icon known across Europe for its golden shoreline stretching softly from Capo Santa Croce to Capo Mele. A city born from the legendary love of Adelasia, overlooking the sea and just steps from the Côte d’Azur and Monte Carlo — a place where Italian craftsmanship is celebrated, lived, and deeply felt.
