Alassio view

Posh Italia: A Life Devoted to Italian Style

Some people learn about fashion.

Others have the privilege of witnessing it being born.

Enrico Leonardelli belongs to the latter.

Born in Milan during the 1960s, Enrico grew up in a city that was redefining how the world would come to perceive Italy. These were the years of the legendary "Milano da Bere"—a period of extraordinary creative energy when fashion, music, television, and design came together to shape a new vision of Italian elegance.

It was an era that gave rise to names destined to become international icons: Giorgio Armani, Gianni Versace, Gianfranco Ferré, Moschino, Krizia, Ottavio and Rosita Missoni. Walking through Milan’s historic center or along Via Montenapoleone meant witnessing, almost every day, the birth of contemporary Italian fashion.

For Enrico, Milan was more than a city.

It was a school.

His appreciation for elegance was nurtured first at home, inspired by a mother who deeply loved fashion and believed that dressing well was a form of respect—for oneself and for others. As a young man, he spent countless afternoons wandering through boutiques, studying fabrics, colors, proportions, and details. Every new collection became a lesson; every storefront, a source of inspiration.

At the same time, another lifelong passion was taking shape: music.

In the Milan of the 1980s, fashion and music spoke the same language. Fashion magazines celebrated both worlds, while the first generation of supermodels moved effortlessly from the runway to the music videos that defined an era. Artists such as George Michael, with the unforgettable Freedom! ’90, transformed fashion into a global cultural phenomenon.

Almost naturally, Enrico’s professional journey began in the music industry. After his first experiences as a public relations manager for some of Milan’s most vibrant nightclubs, he joined the record business as a promotion manager, spending nearly twenty years working alongside some of the most renowned Italian and international artists. Those years allowed him to experience creativity from the inside and to understand how style, culture, and identity constantly inspire one another.

By 2003, he felt that one chapter of his life was coming to a close.

Another was ready to begin.

In 2006, Enrico left Milan in search of a different dream: life by the sea.

He chose Alassio, on the Italian Riviera, bringing with him everything Milan had taught him—a refined eye for quality, an endless curiosity for beauty, and a deep conviction that true Made in Italy is far more than a label.

In 2008, he opened his own boutique.

Over the years, POSH Italia has evolved into much more than a fashion store. It has become a carefully curated destination where every collection is personally selected by Enrico after an ongoing search among small Italian manufacturers, artisanal workshops, and independent creators who share the same philosophy: crafting products designed to last, combining beauty, comfort, exceptional materials, and authenticity.

Every pair of shoes, every handbag, every accessory tells a story about the Italy Enrico has come to know through a lifetime immersed in fashion, music, and creativity.

POSH does not simply follow trends.

It interprets them.

Inspired by the visionaries who shaped Italian fashion during the 1980s while constantly embracing the creativity of today’s designers, Enrico continues to seek the perfect balance between timeless elegance and contemporary style.

For him, choosing a product means choosing a story.

That is why POSH Italia offers more than collections.

It offers a vision of Italian style.

A vision born in the streets of Milan, refined through decades of experience, and today shared with the same passion beneath the light of the Ligurian Sea in Alassio.

Unici shop
Unici video

Vendor Highlight

Here you can see a selection of the best products for this vendor

1